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Realizing the need for an innovative and intelligent approach in providing labor market intelligence, Greenwich.HR provides a next-generation data analytics platform to deliver much richer insights into the nuances of the labor market. In an interview with CIO Applications, Cary Sparrow, CEO of Greenwich.HR throws more light about his organization and the unique value proposition of their offerings.
Please give us a brief overview of your company?
We founded Greenwich.HR to bring more transparency to the labor market. Our main goal is to provide data and intelligence that shows the current labor market in high resolution to a wide variety of users. That’s why we created a unique data platform service that has grown to become the largest source of real-time job data, and helps companies and communities get insights that have never before been available. The number of uses for this intelligence are broad, and our clients include the world’s largest corporations, hedge funds, staffing companies, media companies, economists, universities, and software application providers.
The keys to providing the best insights is operating real-time at a scale that hasn’t been seen before, and by offering more metrics in a consolidated, transparent, normalized platform. We are currently tracking about 70 percent of all new jobs in the US – nearly 5 million per month. And, we’re not limited to only white-collar jobs. About two-thirds of our data relates to blue-collar hourly jobs.
We get our data from accessing public-facing online sites. Job listing information is extremely rich in insights not just about what jobs companies are hiring for, but also where they’re investing, how much they’re paying, what skills they need, and how long it’s taking them to fill positions. When combined into a common platform, this data presents compelling intelligence about the entire labor market. And, since job listings describe future hiring, our dataset shows where the market is heading – not just where it’s been.
Every day, we extract rich intelligence from over 100 thousand online sources, and we use artificial intelligence to integrate this data, clean it, and present it in a way that is extremely useful. We also only track data that is reported by hiring companies – not individuals – which our clients require to ensure maximum reliability.
We show our clients the labor market in high-definition, with the largest source of real-time job data in the world
Recruiting organizations face immense pressure to find and attract talent under the most challenging conditions. But they’re missing most of what’s happening in the labor market. For example, data on pay and hiring demand that is available from traditional sources is out of date, and is almost always not local. Very little intelligence is available about competitors’ hiring practices. Which means even the most savvy recruiting managers often resort to guesswork or anecdotes to make decisions, which impairs their effectiveness.
Our data platform provides the clearest view available on what is actually happening with local hiring and pay levels, how difficult or easy it is to attract the skills you’re looking for, and who is hiring the talent. Effective recruiting requires knowledge on local job market conditions, and increasingly, the competitiveness for talent varies significantly depending on the skills you are looking for. So, in order to close more hires faster, our recruiting clients use our data to inform local hiring and pay decisions, as well as broad sourcing strategies.
What are the unique features of your platform that differentiate it from other data solution players?
Our clients use our dataset to answer questions that they can’t use other data sources to solve. Our enormous scale allows the most advanced analyses and unlocks the fullest value from market intelligence and business intelligence.
Many companies have invested heavily in business intelligence and talent analytics teams. Our data platform was built to serve the needs of these teams, so we made it more powerful and easier to access than our competitors’ solutions.
We’ve included features that are ideal for today’s analytic teams. All data is visible at the ‘transaction level’, meaning our clients see data on every job we track. No data is masked, and there are no aggregated statistics. And, we handle things like normalizing titles and company names, and removing duplications, so our clients don’t have to waste their time on cleaning data before it can be useful.
We are the only solution that combines all metrics, including hiring time, pay, skills, job type, ZIP-level location, company name, and industry into a single data source. This integrated data structure means our clients are conducting the most sophisticated analyses, and allows them to most easily link our data set to other internal and external data sources.
Finally, our delivery approach makes it very easy for companies to integrate our data into their business intelligence environment without additional technology investments.
Can you provide some key features on how the company is positioned itself to assist clients in identifying their requirements and deliver solutions accordingly?
As we were forming Greenwich.HR, we listened deeply to many users of labor market data to understand their needs and pain points. And, we continue that approach. Our clients provide us wonderful input on new product opportunities. Since we’re delivering a data platform and not a single application, we are constantly expanding the ways clients can use our platform to unlock value. And, to address specific use-case opportunities, our growing number of business partners are brilliant innovators who deliver solutions that integrate our market intelligence into wider variety of valuable applications.
Looking ahead into the company’s future roadmap, how do you plan your expansion or any other new roll-outs in terms of solution or service offerings?
With an expert team in retrieving, analyzing, and delivering market data, we aspire to continue as the most powerful and comprehensive source of real-time labor market intelligence. We have strong and growing support in the market so, over the coming 12-18 months, we expect to continue to grow our client base and expand the number of industries we serve. From a product standpoint, we expect to extend our platform to include international data, and continue to integrate other types of market data.